We get a lot of emails from PRs telling us about various new products, everything from mascara to software and a lot else in between. I'm an ex-PR - I racked up 13 long years in the business before coming to Dubai and realising that I enjoy a life of laziness far more than a life of ass-kissing - so I know most of the tricks. I know that it's often a numbers game and any blog with a 'parenting' tag is suitable prey. I know that bloggers are the new hot target for numerous brands; I wrote plenty of proposals in my former life on how to engage bloggers in an effort to gain a foothold in the credibility mountain. I even have a small amount of sympathy for those PRs forced to peddle rubbish; everyone has to eat, after all. Most of the emails we delete, especially the press releases spinning stuff with no relevance to what we do (guys, please read our blog before trying to flog us washing powder or teen clothing), but there is the odd one that makes us pause. ...
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